With its philosophy of “Build with Heart and Humanism”, Win Sing used dazzling visual effects in the bustling Xinyi District to celebrate the coming of 2014 and the Christmas season.
We live in an era of interaction through cities. To show how a construction company values the land and ecology, the projection on the facade features butterflies flying through the air, deers running on grassy fields, and sea turtles swimming in the ocean, showcasing vibrant life in the air, land and sea, respectively. As the animals dance with nature, the growing sapling stresses the importance of ecological sustainability. Win Sing uses childlike methods, leading people to think about our relationship with the natural environment, and hoping that the message will resonate with the public!
In addition to extending the beautiful energy of our ecosystem into the urban night, Win Sing also brought the deers that starred in the light show out onto the grassy field in the form of fun installation art made with construction materials like aluminum window strips, pipes, and air ducts, utilizing our design mindset to make use of materials at hand so that resources from our construction sites don’t go to waste. This Christmas installation added a touch of artistic holiday spirit to people in the neighborhood, and also served to beautify the urban landscape in the alleyways.
From December 6 to January 3, every Sat. and Sun. at 19:00-22:00 Recommended places to view the light show: 1. Songren Road and Songshou Road intersection (in front of the Kelti International Plaza), 2. Xinyi Anhe Park (next to Bo-Ai Elementary School)